April 11, 2026
Redefine Meals — the Long Island meal prep company started by two local guys in a parents' kitchen back in 2016 — is taking over 107,000 square feet of the former Entenmann's factory on Fifth Avenue in North Bay Shore. The move will scale their production from 130,000 meals per week to 130,000 per day and bring roughly 200 new jobs to the area.
Mark Ciaburri from Holbrook and Matthew Riss from Ronkonkoma founded Redefine Meals in 2016, literally cooking out of Ciaburri's parents' home. Ten years later, they employ about 390 people and ship fresh prepared meals across the Northeast.
The company focuses on portion-controlled, nutrition-forward meals — the kind of thing that took off during the pandemic and never slowed down. They've outgrown every space they've been in, which is how they ended up eyeing the biggest kitchen on Long Island.
If you grew up on Long Island, you know the Entenmann's factory. The bakery set up shop in Bay Shore in 1905 and built the massive production facility on Fifth Avenue in 1961 — at the time, the largest of its kind in the country. For decades, the smell of baking doughnuts and crumb cake drifted through the neighborhood.
Bimbo Bakeries USA closed the factory in 2014 and the building has sat largely empty since. For Bay Shore residents, it's been a sore spot — a landmark that went dark.
Redefine Meals is leasing 107,000 square feet of the 14-acre complex. Their corporate offices have already moved to Bay Shore, and a factory outlet store is planned on-site.
Jobs, mainly. Redefine currently has about 390 employees and projects adding roughly 200 more as Bay Shore production ramps up. Phase one targets 130,000 meals per day; full capacity would hit 200,000 per day.
For a stretch of North Bay Shore that lost a major employer when Entenmann's left, this is exactly the kind of economic development the community has been waiting for. The fact that it's a food company moving into a food factory feels right.
The corporate offices are already in Bay Shore. Production buildout is underway with a phased rollout expected through 2026. The outlet store timeline hasn't been announced yet, but it's part of the plan.
This is a Long Island company, started by Long Island guys, growing into a Long Island landmark. That's worth paying attention to. Long Island has seen a wave of similar large-scale facility expansions lately — like the 272-unit redevelopment at the former City Place in Long Beach — signaling renewed investor confidence across the region. And for those tracking where new jobs and businesses are landing, it's also worth noting the free AI training and $25K in grants available to Long Island small businesses this spring.
Sources: Islip Bulletin, Patch Bay Shore, Greater Long Island
